Fractional CxO & Advisor

Product, Growth & Innovation Leadership

Multi-disciplinary entrepreneur with 25 years spearheading digital innovation, transforming Ambitious Startups and SMEs into Industry Leaders

AxW Logo

Proven Leadership

I've built & led a range of cross-functional departments.


Design & Creative

Product Management

Agile Software Engineering

Business Relationship Management

I've advised C-suite executives at a dozen blue chip companies on strategy, execution & organisational transformation.

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Head of Engineering &
Co-Innovation @Wipro

MD of a velocity consultancy practice, spearheading Wipro’s entry into strategic digital transformation projects.

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Technology Incubation Lab @AstraZeneca

Leading technology innovation globally across all functions, applying emerging tech to drive 10x gains.

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Head of Digital & Innovation @BDO

Chief Technology Officer leading digital transformation, product & innovation across the entire firm.

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Head of Creative & UX

Leading product design, marketing & brand, scaling the SaaS gaming startup to UK’s fastest growing tech company.


I'm a unique hybrid of 
UX & Product Director in tech startups and Innovation CTO for global corporations.

My polymath background in design, technology and business gives me a holistic perspective spanning ideation to market delivery, and beyond.

I bridge the gap between disciplines, and connect the dots that others cannot. 

Diagram showing AxW at the intersection of Design, Technology and Business


I specialise in concept and execution of new business initiatives, merging cutting-edge tech with consumer-grade UX to achieve step-change improvements in operational efficiency, revenue growth, and customer engagement.


I concept & design world-class, customer-centric digital products and elevate existing ones. 

Product Strategy

Product Design

Technology Integration


I fuel business growth through product & marketing-led strategies, and technology.

Growth Strategy

Product-led Growth

Omni-channel Marketing & Brand


I deliver long-term sustainable digital innovation & org transformation, incremental to disruptive.

Innovation Strategy

Artificial Intelligence

Venture Building & Startups

Augment.  Accelerate.  Automate.


With 25 years in digital, I've built groundbreaking products, established three bluechip innovation labs, and scaled a startup to UK's fastest-growing tech company.

Digital Products

Building mobile, desktop, AI, VR/AR, and web apps & services across B2C, B2B & Enterprise.


Award winning SaaS 3D Gaming Platform

Launched a brand new online gaming product to a mass market global audience in a saturated market and scaled it to the fastest growing tech company in the UK.

Portfolio - Moxi AI

Moxi AI

Cross-platform AI B2C Experience Marketplace

Artificial Intelligence powered B2C experience marketplace with augmented decision-making & group payments through a hybrid cross-platform AI chatbot and mobile social planning app.

Portfolio - Proact screenshot and platform illustration


Smart Mobile & Web platform for Clinical trials

Revolutionising early cancer drug tolerability understanding. Video diaries, AI emotion detection, and semantic analysis provide timely patient insights. From concept to secure, scalable launch in just 180 days.


An innovation leader with a track record of initiating, catalysing & delivering new products and capabilities from scratch.

Established 3 Innovation Labs

At AstraZeneca, BDO & Wipro

I've built and led sustainable tech & innovation capabilities, driving digital & organisational transformation, from incremental to disruptive, and demonstrating the Art of the Possible.

BDO Logo
Digital & Innovation
AstraZeneca logo
Technology Incubation Lab
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Engineering & Co-Innovation

I specialise in the practical application of new & emerging technology


I’ve worked with dozens of major brands, from startups to world renowned corporations, across digital products, omni-channel marketing, and tech & organisational transformation.

Dozens of client logos



My deep involvement in an extensive digital and venture ecosystem including founders, investors, big tech, academics and accelerators, provides exceptional insights and connections.

Carbon13 LogoCarbon13 LogoAI Forge logoSeedReady logoCambridge Generative AI logoVenture Institute LogoUltraviolet VC LogoTech London Advocates LogoLeadership Excellence Awards logo


Choose an engagement model tailored to your needs.

Fractional CxO

On-going leadership and hands-on expertise for 1-3 days a week.

Per month
  • Embedded product, tech & business leader
  • Continuous opportunity discovery
  • Catalysing talent & org culture change
  • Evolving strategy & roadmap

Adhoc Advisory

Flexible, pre-paid blocks of hours for targeted advice.

Pre-paid blocks
  • Strategic advice when you need it
  • Attend internal, supplier & client meetings
  • Mentor executives and key talent
  • No long-term commitment

NED / Board Advisor

Strategic guidance and governance via board-level involvement and oversight.

Per month / equity
  • Strategic guidance for digital & innovation
  • Independent perspective and objectivity
  • Access deep experience & network
  • Brand ambassador & champion

Let's work together

Whether you're making sense of an opportunity, need extra hands to get a product to market, or anything in between - I'd love to chat.

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